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plain, whole body Itself, every move, --- Interview notes, May 22, when the trophy after he took over from the provincial government leadership in the hands glittering Sichuan outstanding contribution entrepreneurs, who control the assets of 15.8 billion yuan,

he is the party secretary of Wuliangye Group Co., Ltd., chairman, presid Affordable evening dresses ent and Overhead.

never fight, innovative courage to cast the wine industry leading

Ne in speech but quick in action, Overhead like to drive fast.

the end of 1984, he became the factory manager, Wuliangye assets 30 million yuan, 25 million yuan of liabilities, the carrying amount of liquidity is only 80,000 yuan.

And now, the ave wedding invitations rage annual growth rate of 40%, production and sales for 10 consecutive years, accumulated the country turned over 9.8 billion yuan of taxes, assets reached 16 billion yuan, 26.9 billion yuan brand value.

from small local plants to the industry's leading, the Wuliangye most proud of when the number of expansion and brand strategy. 1989

liquor industry encountered unprecedented difficulties: monetary tightening, the wines are not allowed to feast. More importantly, the liberalization of state monopolies, the winery from their own go to the market.

Overhead crisis and pressure as a rare opportunity for enterprise development: the beginning of the transition, consumer habits, not stereotypes, and must occupy the mark bridal hair accessories et quickly. The Wuliangye winery had

only two brands: high-end, Wuliangye; low-end, sharp Zhuang. target market segments in

Overhead creatively launched a multi-brand strategy: guide on the different regions and different consumer groups with different brand  s, and rub it into the local culture. So with the Wu Liang Chun, Wu Liang alcohol, Wu Liang God ... With the JLF, Liuyang River, Beijing wine ... The Ins and Outs of Wuliangye Group total development of over 70 different brands.

other wineries have followed suit, Overhead proposed the regional brands, the Group's brand is doing fine.

brand need to scale support. Wuliangye tighten their belts, the accumulation of capital, the first phase of expansion to 3000 tons, and then 3000 tons, 16,000 tons ... until today, Wuliangye has been far ahead of 40 million tons of production scale counterparts.

support the expansion of production scale based on the steady improvement of the comprehensive quality management and product quality. Overhead led by Wuliangye Group has developed a bag song cassette stereo fermentation computer monitoring system and koji new technology the State Council as one of the 25 scientific and technological progress. Enterprise won two National Quality Management Award, becoming the sole of the liquor business. Reference in 2003
, sales revenue of 121 billion yuan, 3.4 cheap mother of the bride dresses  billion yuan in profits and taxes. In the liquor industry, Wuliangye greatest advantage.

prepared a multifaceted strategy to create industry the carrier

Overhead there are a lot of honor: national excellent managers, business management guru, National Model Worker, May Day Labor Medal.

but he used to alert yourself: fast fish eat slow fish. Will be made of the

in 1996, the domestic liquor climbed t bridal shower he peak of 800 million tons of record. After the impact of macro-regulation and consumer demand, the liquor already contains the crisis. In this regard, Overhead sees clearly.